In an thrilling interval of development, inventive and media company Cutwater, with workplaces in San Francisco and New York Metropolis, has bolstered its strong consumer providers division by tapping Matt Allen as Group Account Director.
An achieved advertising and marketing and enterprise chief, Allen boasts an intensive background throughout the healthcare, EV charging, QSR, fintech, genetics, journey, training, and residential enchancment verticals. His success with consumer engagements are owed to his ardour for constructing relationships, an method rooted in fostering belief and credibility.
Previous to becoming a member of Cutwater, he was the Group Enterprise Director at Eleven the place he spearheaded income development in addition to orchestrated the technique, improvement, and launch of cross-channel campaigns for quite a few manufacturers. He was additionally on the likes of DesignKitchen, gyro (now acquired by Merkle), and Arnold Worldwide.
“After I related with Cutwater, I discovered the management staff to be extremely sensible and pushed. To not point out inventive and media are each in-house, that’s all the time a plus. We shared the identical imaginative and prescient for distinctive campaigns. The company has additionally skilled a brand new chapter of development all through the San Francisco and NYC workplaces, just like the first-ever head of expertise and in-house video editor in addition to the freshly promoted director of inventive technique / head of social. I noticed an opportunity to make an actual impression within the evolving tradition and workflows, a chance that couldn’t be missed.”
Throughout his storied profession, he has collaborated with prime names, akin to McDonald’s, HP, Pella, and extra. Most notably, he helped convey to life the “Howdy humankindness” model marketing campaign for CommonSpirit Well being’s care websites throughout the nation.
The addition follows Cutwater’s newest enterprise wins. These embrace the inventive and media company of document title for main petcare model Hartz together with the digital inventive company of document title for Harvest Snaps, the unique plant-based snack and flagship model of Calbee America, Inc.
Persevering with this growth, Allen’s function will give attention to one more company of document partnership. The account and title for the piece of enterprise, which can be co-managed by fellow Cutwater Group Account Director Courtney Griffin, are at present beneath wraps.
In line with Cutwater Principal and President Christian Hughes, “We’re thrilled to welcome Matt into the Cutwater household. His power and flexibility are precisely what we thrive upon. With our capabilities and consumer portfolio strengthening over the course of this previous 12 months, we’ve entered a brand new period for the company.”
Cutwater is an unbiased inventive and media company with workplaces in San Francisco and New York Metropolis. Headed by promoting thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the company prides itself on constructing distinctive campaigns for challenger and legacy manufacturers alike. These have included the likes of Hartz, Russell Stover, Brawny, Jeep, Ray-Ban, and extra.