Twitter Blue head Esther Crawford is out at Twitter
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Twitter product supervisor Esther Crawford now not has a job on the firm following yet one more wave of layoffs, as first reported by Platformer’s Zoë Schiffer. Crawford headed up varied initiatives at Twitter, together with the corporate’s Blue with verification subscription in addition to Twitter’s forthcoming funds platform.
Alex Heath of The Verge confirmed Crawford and a lot of the remaining product staff had been laid off this weekend, resulting in hypothesis that Twitter’s proprietor Elon Musk could also be about to put in a brand new regime on the firm.
In a current interview, Musk stated, “I must stabilize the group and simply make sure that it’s in a financially wholesome place in that the product roadmap is clearly laid out” earlier than guessing that “earlier than the tip of the 12 months” can be a great time to discover a substitute for himself as Twitter CEO.
Throughout her time at Twitter, Crawford emerged as one in all Twitter’s most distinguished product managers underneath Elon Musk’s management, and notably tweeted a picture of herself on the ground of Twitter’s workplace in a sleeping bag and eye masks. “When your staff is pushing around the clock to make deadlines typically you #SleepWhereYouWork,” the tweet reads.
Crawford “started angling for a much bigger function” shortly after Musk’s takeover, as documented on this inside take a look at Twitter from Schiffer, Casey Newton, and Alex Heath. She additionally commented on Musk’s large layoffs that halved the corporate’s workforce final 12 months, and on the time wrote on Slack that “drastic cuts had been going to be required to outlive, regardless of who owned the corporate.”
Replace 3:53PM ET: Added further data on this weekend’s layoffs.